As a primarily B2C company, we have a primary focus of creating 100% natural supplements and cosmetic products relevant for our consumer. Our consumer is at the forefront of everything we do, especially our marketing efforts. We need to ensure our marketing mix is relevant and sustainable. This is paramount to successful customer acquisition, retention and loyalty.

We are ready to take our business to the next level. Presently we exist in two markets, Canada and Mexico, but it’s time to look at the USA.  Our company requires some assistance is assessing our customer landscape outside of our current territory.  We want to learn more about customer’s expectations and behaviours in suggested new regions. It is important for us to stay up to date on industry standards to ensure that we research new locations fully and completely before choosing to enter. We have some ideas of where we would like to go but we need to make sure that we consider all available options before making a decision.

Our specific need is an outline of our industry’s expansion opportunities through a location analysis. This report should include an optimal location recommendation list. 

To consider: which markets align with our current one? Where are there buyers that we have yet to reach? What are the pros and cons to expanding our operations? What potential competitors exist in new locations? What legal protocol will need to be considered?

We would like this to be partnered with some primary data collection; surveys and research into our present and future consumer to gather insights into buying behaviours and expansion expectations. These should supplement the location recommendations as well as legal/regulatory requirements.

Also, don’t be afraid to expand the P’s and look into newer pieces of the mix like packaging, position, people, etc. Creativity and out of the box thinking is the key to strong strategy! We could certainly use some ideas for location specific new marketing assets for future marketing campaigns.