Social Media Content Calendar and Posts

Infogenetica Solutions Ltd. is on a mission to transform health and wellness with 100% natural, science-backed supplements and skincare products. As a primarily B2C company, our customers are at the heart of everything we do—especially when it comes to marketing. To continue growing and making a real impact, we need to ensure our marketing and advertising strategies are fresh, engaging, and, most importantly, customer-focused. That’s where YOU come in! 🎯 We’re looking for a dynamic student team to help us step away from the day-to-day and truly step into the shoes of our ideal customers. Your challenge? Develop an innovative, high-impact Social Media Content Calendar and engaging social media assets that will drive customer acquisition, retention, and loyalty. 💡 The Product: Our flagship nutritional supplement, NeuroActiv Oil , is a Health Canada-approved, 100% natural patented formulation packed with the full spectrum of fatty acids needed for optimal brain and heart health and cellular function. The benefits are vast, but we’re focusing on two key target audiences: 🔹 Adults focused on healthy aging: Seniors and individuals looking to prevent or manage cardiovascular conditions, dementia, anxiety, Alzheimer’s, sleep difficulties, focus issues, and low energy. 🔹 Parents of children with learning difficulties or neurodivergencies like Autism, ADHD, and Anxiety (and adults who experience these too!): Families seeking science-backed nutritional support for cognitive and emotional well-being. ✨ What We Need: • Fresh, creative marketing ideas that go beyond the ordinary • Engaging, platform-specific content that resonates with our target audiences • Bold, outside-the-box ideas that help us connect with and grow our community This is more than just a project—it’s a chance to make a real difference in people’s lives while building your portfolio with meaningful, results-driven marketing work. If you’re ready to take on this exciting challenge, bring your creativity, and help shape the future of health and wellness marketing, we want to hear from you! 🚀🎯

Creating Graphic Design Assets

Our company has had the same design assets for several years, and although we have enjoyed this branding, we are looking to revamp and update our brand book. This may involve: Creating a new branding guide that is new, but still aligned with our existing branding including fonts, colors, logo usage and imagery to be used. Meeting with the project manager to evaluate the choices made for the branding book to ensure it is aligned with company branding goals, and making any necessary revisions. Designing and presenting thumbnails for design assets (product packaging, banner ad, illustration, infographic, etc) based on the branding guide to be included in a proposal and presented to the project manager. Executing the full designs for each branding asset using Canva, based on the approved thumbnails. Creating multiple thumbnails with different color schemes based on the colors in the branding guide.

Affiliate-Enabled E-Commerce Website Development

Infogenetica Solutions Ltd. seeks to expand its online presence by developing a new e-commerce website using a standard Content Management System (CMS) like WordPress or Joomla. The primary goal is to create a user-friendly platform that supports an affiliate marketing program, allowing affiliates to track their sales and commissions. This project will enable learners to apply their knowledge of web development, CMS customization, and e-commerce integration. The project involves setting up the CMS, designing a visually appealing and functional website, and integrating an affiliate tracking system. The learners will focus on creating a seamless user experience for both customers and affiliates, ensuring the website is responsive and secure.

UI/UX Redesign Project

At Infogenetica Solutions Ltd., we are dedicated to empowering individuals with 100% natural, science-backed health supplements and skincare products designed to enhance mental and cardiovascular health, as well as healthy aging. As a growing B2C company, our website serves as the primary touchpoint for our customers—but we know there’s room for improvement to make it more engaging, intuitive, and user-friendly. We are seeking a talented student team to help us redesign and enhance the UI/UX of our website, ensuring an exceptional user experience that aligns with our brand, improves customer engagement, and optimizes the online shopping journey. 💡 Project Goals: • Conduct a UI/UX audit to identify areas for improvement • Optimize website navigation, usability, and visual appeal • Enhance the mobile experience to ensure seamless browsing and purchasing • Improve product discovery and customer journey flow • Incorporate persuasive design elements that drive conversions and build customer trust • Develop wireframes, prototypes, and design recommendations for implementation 🛍 Our Primary Users: 🔹 Adults focused on healthy aging: Seniors and individuals looking to prevent or manage cardiovascular conditions, dementia, anxiety, Alzheimer’s, sleep difficulties, focus issues, and low energy. 🔹 Parents of children with neurodivergencies like Autism, ADHD, and Anxiety (and adults who experience these too!): Families seeking science-backed nutritional support for cognitive and emotional well-being. ✨ What We Offer: ✅ Full access to our current website and analytics for research purposes ✅ Branding guidelines and marketing assets to maintain consistency ✅ Regular mentorship and feedback meetings to guide the project ✅ Potential opportunity for implementation of selected designs This is more than just a project—it’s a chance to make a real impact by improving accessibility, usability, and the overall digital experience for our customers. If you’re passionate about user-centric design and want to build a portfolio with meaningful, real-world work, we’d love to collaborate with you!