Biggry, a company specializing in Financial Technology, aims to enhance its brand awareness among young adults aged 18-30. Despite having high-quality products, Biggry's market penetration in this demographic is limited. The goal of this project is to create a comprehensive brand awareness campaign that leverages social media, influencer partnerships, and targeted online advertisements. The campaign should be designed to increase brand recognition, drive website traffic, and ultimately boost sales. Students will apply their knowledge of marketing principles, digital advertising, and consumer behavior to develop a strategic plan that aligns with Biggry's brand values and objectives.

Key components of the project include:

- Analyzing current market trends and consumer behavior.

- Identifying key social media platforms and influencers.

- Developing a content calendar and advertising strategy.

- Creating engaging and shareable content.

The final deliverables for this project will include:

- A detailed marketing strategy document outlining the campaign's objectives, target audience, and key performance indicators (KPIs).

- A content calendar for a three-month period, including proposed posts, ads, and influencer collaborations.

- Sample social media posts and ad creatives.

- A presentation summarizing the strategy and expected outcomes, ready to be presented to Biggry's marketing team.

These deliverables will provide Biggry with a clear, actionable plan to enhance its brand awareness and engage with a younger audience effectively.