Social Media Strategy and Digital Marketing Campaign for Biggry

Biggry, a company specializing in innovative consumer products, seeks to enhance its digital presence and engagement through a comprehensive social media strategy and digital marketing campaign. The goal of this project is to develop a cohesive plan that leverages various social media platforms to increase brand awareness, drive website traffic, and boost customer engagement. The project will involve analyzing current social media performance, identifying target audiences, and creating engaging content tailored to these audiences. Additionally, the team will design a digital marketing campaign that includes SEO optimization, email marketing, and paid advertising strategies. This project provides an excellent opportunity for learners to apply their knowledge of digital marketing principles, social media analytics, and content creation. Key tasks include: - Conducting a SWOT analysis of Biggry's current social media presence. - Identifying and segmenting target audiences. - Developing a content calendar with engaging posts. - Creating a digital advertising strategy. - Establishing KPIs and metrics for campaign success.

Biggry Brand Awareness Campaign

Biggry, a company specializing in Financial Technology, aims to enhance its brand awareness among young adults aged 18-30. Despite having high-quality products, Biggry's market penetration in this demographic is limited. The goal of this project is to create a comprehensive brand awareness campaign that leverages social media, influencer partnerships, and targeted online advertisements. The campaign should be designed to increase brand recognition, drive website traffic, and ultimately boost sales. Students will apply their knowledge of marketing principles, digital advertising, and consumer behavior to develop a strategic plan that aligns with Biggry's brand values and objectives. Key components of the project include: - Analyzing current market trends and consumer behavior. - Identifying key social media platforms and influencers. - Developing a content calendar and advertising strategy. - Creating engaging and shareable content.