Using Whatsapp for Covid vaccine uptake in East African community in Toronto
Project scope
Categories
Communications Marketing strategy MediaSkills
communication business software swahili languageNelion Strategy was started in response to the inequitable impact that Covid is having on marginalized communities in Canada.
We have received funding from the Public Health Agency of Canada to explore use of whatsapp business to increase COVID vaccine confidence in the East African communities living in Toronto. We have worked with storytellers out of Kenya to develop a character called "Auntie Betty" who will hold the message and communicate with the community.
In collaboration with key contacts at our organization, students will design and carry out the following activities
- Design a whatsapp business application to allow for 2 way communication between the Swahili speaking Toronto community and "Auntie Betty".
- Create website as companion to the whatsapp application. Will also act as a manual for agencies who want to replicate this project.
as required by course
About the company
Nelion Strategy Incorporated is a social enterprise that supports non-profits and grassroots groups to better meet the needs of the Black community while still meeting funding obligations. We are committed to helping these organizations achieve their goals and reach their full potential.
Our unique value proposition is our ability to provide tailored support that meets the specific needs of our clients.
Our mission is to create opportunities for Black communities worldwide, and our vision is to be the leading provider of social impact solutions.