Improving Early Years for Black Families

We have an incredible opportunity to create a future where early years services are designed with Black families in mind. The main goal of this project is to gain a better understanding of how to create early years services that are welcoming and accessible for Black families. The project will collect data from both early childhood educators and the community through surveys in order to gain insights into how to reimagine early years services for Black families. The outcome of the project is to improve the accessibility and inclusivity of early childhood services for Black families in Toronto and Scarborough. For families, some areas we may want to explore: Perceptions of safety and belonging for Black families in the program Feedback on the current services and how they could be improved For staff educators, some areas we may want to explore: Recruitment and retention of Black families in the program Cultural competence and understanding of Black families' culture and experiences

Use social media to increase COVID Vaccine uptake in Caribbean community in TO

Nelion Strategy was started in response to the inequitable impact that Covid is having on marginalized communities in Canada. We are working with grassroots community organizations in Toronto to use behavioral insights to increase vaccine confidence and uptake in marginalized communities. For this project we will be working with the grassroots group, Save Toronto Carnival, to increase confidence in and uptake of Covid vaccine in the Black, Indo-Caribbean communities. Save Toronto Carnival is excited to be included as one of the 150 community groups and agencies who have received funding under the City of Toronto's $5.5 million COVID-19 Vaccine Engagement Teams Grants. In collaboration with key contacts at our organization, students will design and carry out the following activities Develop and execute social listening and monitoring activities. This will include development of a regular report that can be shared with community partners and stakeholders. Create an assessment tool to help guide our social listening and information gathering activities. Develop and roll out Social Media content strategy. This will include identifying our target audience within the Black and Indo-Caribbean, East African communities including demographics and content preference. A target persona will be developed to ensure a consistent brand voice. This is essential in demonstrating authenticity and building trust required for social nudging. Using social media strategy to engage that target audience. Develop metric monitoring plan for ongoing program improvement and evaluation. It will be essential to identify what is working and what is not. Identification of analytics that will act as an early identifier for the need to pivot.

Using Whatsapp for Covid vaccine uptake in East African community in Toronto

Nelion Strategy was started in response to the inequitable impact that Covid is having on marginalized communities in Canada. We are working with grassroots community organizations in Toronto to use behavioral insights to increase vaccine confidence and uptake in marginalized communities. For this project we will exploring use of whatsapp and whatsapp business to increase COVID vaccine confidence in the East African communities living in Toronto. We are excited to have received grant funding from the Public Health Agency of Canada to do this important work. In collaboration with key contacts at our organization, students will design and carry out the following activities Develop and execute social listening and monitoring activities. This will include development of a regular report that can be shared with community partners and stakeholders. Create an assessment tool to help guide our social listening and information gathering activities. Develop and roll out whatsapp content strategy. This will include identifying our target audience within East African communities including demographics and content preference. Develop metric monitoring plan for ongoing program improvement and evaluation. It will be essential to identify what is working and what is not. Identification of analytics that will act as an early identifier for the need to pivot.

Digital marketing for new BIPOC audiobook series for kids

We would like students to help us with the marketing and promotion of a new audiobook series developed for kids. The students will be responsible for working with the project lead to develop and execute a promotion plan for our book series. This includes but is not limited to: - Social media marketing - Google adwords strategy - Event planning Other duties as needed/assigned