Digital Marketing

Closed
BUYER FOLIO INC
Montréal, Québec, Canada
Edouard Romeus
CEO
(4)
5
Project
Academic experience or paid work
80 hours per learner
Learner
Anywhere
Intermediate level

Project scope

Categories
Digital marketing Marketing strategy Social media marketing
Skills
marketing marketing strategies target market search engine optimization social media brochures
Details

The main objective of this project is to develop and implement a comprehensive digital marketing strategy for Buyer Folio that effectively targets prospective home buyers and financial institutions. The students will aim to enhance brand awareness, drive website traffic, and increase user engagement through strategic marketing campaigns.

Outcome:

By the end of the project, students are expected to have created and executed a series of marketing campaigns that:

  • Increase Buyer Folio's online visibility and brand recognition.
  • Drive significant traffic to the Buyer Folio website.
  • Boost user engagement and conversion rates.
  • Provide insightful analytics and reports that demonstrate the effectiveness of the implemented strategies and suggest areas for further optimization
Deliverables

Market Research and Analysis

  • Conduct a comprehensive analysis of the target market, including demographics, behaviors, and preferences.
  • Identify key competitors and analyze their digital marketing strategies.
  • Deliverable: Market Analysis Report.

Digital Marketing Strategy Development

  • Develop a detailed digital marketing strategy tailored to Buyer Folio's goals and target audience.
  • Define key performance indicators (KPIs) to measure success.
  • Deliverable: Digital Marketing Strategy Document.

Content Creation

  • Create engaging and relevant content for various digital platforms (e.g., blog posts, social media, email newsletters).
  • Develop a content calendar outlining the schedule for content publication.
  • Deliverable: Content Calendar and Content Samples.

Social Media Marketing

  • Design and implement social media campaigns across platforms such as Facebook, Instagram, Twitter, and LinkedIn.
  • Monitor and analyze the performance of social media campaigns.
  • Deliverable: Social Media Campaign Reports.

Search Engine Optimization (SEO)

  • Conduct an SEO audit of the Buyer Folio website.
  • Optimize website content and structure to improve search engine rankings.
  • Deliverable: SEO Audit Report and Optimization Plan.

Email Marketing

  • Develop and execute email marketing campaigns to nurture leads and engage with existing users.
  • Design email templates and automation workflows.
  • Deliverable: Email Marketing Campaign Reports.

Pay-Per-Click (PPC) Advertising

  • Create and manage PPC campaigns on platforms such as Google Ads and Facebook Ads.
  • Monitor and optimize ad performance to maximize return on investment (ROI).
  • Deliverable: PPC Campaign Reports.

Analytics and Reporting

  • Use tools like Google Analytics to track website traffic and user behavior.
  • Generate reports on the effectiveness of marketing campaigns.
  • Deliverable: Monthly Analytics Reports.

User Engagement and Feedback

  • Implement strategies to increase user engagement on the website and social media.
  • Collect and analyze user feedback to inform future marketing efforts.
  • Deliverable: User Engagement Report.
Mentorship

Support & Mentorship

To ensure students succeed in this project, Buyer Folio will provide:

Staff Time and Guidance

  • Regular check-ins and progress meetings.
  • Access to marketing experts for advice and guidance.
  • Personalized feedback from a designated mentor.

Access to Tools and Technology

  • Provision of necessary software licenses.
  • Use of internal project management tools.

Access to Data and Resources

  • Access to existing market research, user data, and analytics reports.
  • Brand guidelines, content archives, and other marketing assets.
  • Case studies, white papers, and industry reports.

Feedback and Evaluation

  • Regular reviews with constructive feedback.
  • Performance evaluations to identify strengths and areas for growth.
  • End-of-project debriefing to discuss outcomes and lessons learned.
Supported causes
No poverty

About the company

Company
Montréal, Québec, Canada
2 - 10 employees
Banking & finance, Real estate, Technology

Buyer Folio is at the forefront of revolutionizing homeownership through innovative financial solutions. We specialize in empowering individuals and communities by redefining how people access and experience buying homes. Our platform leverages advanced technology to offer shared mortgages, personalized co-buyer matching, and data-driven insights that ensure fair and inclusive access to homeownership opportunities.

At Buyer Folio, we are committed to breaking down barriers in the housing market, enhancing customer satisfaction, and reducing financial risk for co-buyers. Our mission is to create a future where everyone can achieve their dream of owning a home, fostering equitable growth and empowerment across diverse communities.