Number of individual students required: 1

It’s important for us to conduct a scan of the emerging personalized nutrition marketplace for better positioning our technology. The intent of the project is to provide a strategic overview of the market, understand market drivers and customer expectations.

This project will include:

• An identification and categorize different types of companies in the space
• An identification of potential future competitors (eg. a large company in a similar industry who may enter the space)
• The creation of a matrix identifying features shared across the companies and those that are different.
• Summarize recent transactions in the space
• A summary of 2-4 paragraphs describing our competitive advantages and disadvantages relative to the competition identified. This could be done in the form of a SWOT analysis.

We will give you access to organizational assets to support this project such as personnel, current market research conducted to date, business plans and will provide a first list of identified competitors.

Objective

We hope to gain a comprehensive understanding of the drivers in this space to determine best fit and readiness for our technology.

Weekly meetings working closely with the founder/management team