SEO and Social Media Strategy
Project scope
Categories
Communications Marketing strategy Information technology MediaSkills
search engine optimization social media digital marketing google analytics keyword research social media strategy social media content social media marketingNumber of individual students required: (2-3 students)
Our team is looking for a social media marketing wizard who can help us drive more traffic and improve our SEO positioning. The primary project requirements include:
- Keyword analysis to determine relevant search terms to our organization
- A strategy document to outline:
- Search Engine Optimisation (SEO) requirements to ensure our organization appears on the first page of Google for relevant keywords
- Social media requirements to increase the number of followers/likes and share
- Content Calendar Execution: Timely deployment of all our social media content to drive maximum traffic to our site
- Creating engaging content for prominent social media websites
- Interpretation and Implementation of social media and search engine analytics
- Working with tools and programs such as <Google Analytics, Instagram, Facebook, Twitter, Linkedin, Our webpage
We’re excited to work with students who can help us not only brainstorm, but also execute a strategy to achieve:
- Generate more traffic to our website through these social media platforms.
- Create growth for posts across social media platforms to reach a broader audience.
This is a great project for students to prove their digital marketing expertise to future employers, as the impact of their work on this project can be easily measured and communicated.
Weekly team meetings and directly supervised by the CEO.
About the company
Curbicus is the clean, compostable solution to dog waste for modern pet parents. It is an ergonomic device that attaches to your dog’s leash and uses self closing compostable capsules. Curbicus solves 2 problems - it reduces the number of plastic and biodegradable bags currently being used to collect dog waste and it eliminates the “gross factor” in picking up after your pet. Sustainable clean-up, zero contact, easy to use.
Never stick your hand in a plastic bag again!