Digital Marketing Strategy for E-Commerce Launch

Curbicus is preparing to launch a new e-commerce product and requires a comprehensive digital marketing strategy to ensure a successful introduction to the market. The goal of this project is to leverage social media platforms, specifically Instagram and TikTok, along with email outreach, to create a buzz around the product launch. The project involves creating engaging content tailored to each platform, executing the marketing strategy, and continuously reviewing and revising the approach based on performance metrics. This project will allow learners to apply their knowledge of digital marketing, social media engagement, and email marketing in a real-world scenario, providing valuable hands-on experience. Key tasks include: - Researching and identifying target audience demographics. - Developing a content calendar for Instagram and TikTok. - Creating visually appealing and engaging content for social media. - Crafting compelling email campaigns to drive traffic and sales. - Monitoring and analyzing the performance of the marketing efforts. - Making data-driven adjustments to optimize the strategy.

SEO and Social Media Strategy

Our team is looking to take our social media presence to the next level in order to drive traffic to our pages. To do this, we hope to improve our search engine optimization, and create an optimal schedule for our social media posts to be uploaded. This will involve several different steps for the students, including: Researching keywords to determine the most relevant terms that our customers search for. Researching Search Engine Optimization requirements for us to rank on the first page of Google. Constructing a content calendar to upload social media content for the maximum possible traffic . Creating social media content using the most efficient keywords for our target audience while following the content calendar. Bonus steps in the process would also include: Using our company’s social media analytics to tailor the content calendar to our customers activity, rather than general trends

Website Development

We would like to enhance our current website for our organization: curbicus.com Looking for 1-2 students that should be prepared to: Conduct a needs analysis to determine what aspect of the current website needs improvement Create proposal for changes including mock-ups, budget, and timeline as required Maintain the website to ensure website is up to date Understanding of Google Analytics to drive traffic to our webpage Utilization of data to implement changes and strategies to help drive traffic to webpage. Work closely with social media team to generate and execute strategies to use all social media platforms and webpage to create awareness of the brand.

SEO and Social Media Strategy

Number of individual students required: (2-3 students) Our team is looking for a social media marketing wizard who can help us drive more traffic and improve our SEO positioning. The primary project requirements include: Keyword analysis to determine relevant search terms to our organization A strategy document to outline: Search Engine Optimisation (SEO) requirements to ensure our organization appears on the first page of Google for relevant keywords Social media requirements to increase the number of followers/likes and share Content Calendar Execution: Timely deployment of all our social media content to drive maximum traffic to our site Creating engaging content for prominent social media websites Interpretation and Implementation of social media and search engine analytics Working with tools and programs such as <Google Analytics, Instagram, Facebook, Twitter, Linkedin, Our webpage We’re excited to work with students who can help us not only brainstorm, but also execute a strategy to achieve: Generate more traffic to our website through these social media platforms. Create growth for posts across social media platforms to reach a broader audience. This is a great project for students to prove their digital marketing expertise to future employers, as the impact of their work on this project can be easily measured and communicated.