The main goal of the project is to identify a potential new product to help engineers either in Canada or in another geographic market. This will involve several different steps for the learners, including:

- Conducting market research to identify the needs and preferences of engineers in Canada and potential new markets.

- Developing an idea for a new product based on the identified needs and preferences.

- Testing the idea with a focus group of aspiring engineers to gather feedback and make improvements.

- Creating a marketing strategy for the new product, including pricing, distribution, and promotion plans.

- Collaborating with the company's team to ensure the new product aligns with the company's mission and values.

By the end of the project, learners should complete the following tasks:

- Market research report outlining the needs and preferences of engineers in Canada and potential new markets.

- Idea generation for a new product with documentation of how the company might develop it and make iterations over time.

- Marketing strategy for the new product, including pricing, distribution, and promotion plans.

- Collaboration report with the engineering team to demonstrate alignment with the company's mission and values.

Final deliverables:

- A comprehensive report detailing the entire process of adding the new product, including market research, product development, testing, and marketing strategy.

- A presentation to the company's stakeholders outlining the new product and its potential impact on the company's growth and mission.

Our team is committed to providing comprehensive support to students throughout their project journey, including dedicated staff mentorship, and regular check-ins. We will also ensure students have access to the tools, technology resources, and relevant data, empowering them to excel in their project work and achieve their academic goals.