Social Media Support for the Housing Solution Summit
Project scope
Categories
Communications Sales strategy Marketing strategySkills
marketing automation tiktok social media digital marketing email marketing foreclosures evictionsPositions available: 1
I'm looking for someone to work with a team of 4-6 students (a separate project) to work on this, with flexible timing to fit around finals.
The Housing Solution Summit www.HousingSolutionSummit.com is a new collaborative effort to address the many facets of the housing crisis--skyrocketing rents, evictions, foreclosures, homelessness, and the growing lack of housing that is affordable.
We have assembled an amazing group of speakers, but have not done enough to promote the event. We just set up new Twitter, Facebook, Instagram and LinkedIn profiles, and we may add a few more -- like TikTok or others.
We have a great graphics person, and we've got licensing for many cool digital marketing tools.
The main event is May 12 and 13, so we want to do a lot quickly, but there will be additional virtual summits that will follow--so we're also building a brand and followers on Social Media for the long run.
Many of our speakers have a lot of followers on social media accounts like Twitter and lots of links on LinkedIn, but they are very busy. We want to make it very easy for them to promote the event.
We're also doing a lot of email marketing and marketing automation using a variety of tools.
We've gathered a lot of lists for targeted groups that should be very interested in different aspects of the housing crisis, and we'd like to create targeted email messaging for those various audiences. We have tools like Active Campaign, Connect365, Dubb, etc.
Regular calls, Skype, GotoMeeting, etc.
About the company
InsightFormation is a social-entrepreneurial company that helps multi-stakeholder coalitions in communities address complex social issues like poverty, chronic disease, homelessness and the broader issues around the housing crisis. We leverage many types of technology (including our own strategy management platform) to help support "collective impact."