Digital Wellness Company Field Study Consulting

Project scope
Categories
Market research Product or service launch Marketing strategy Information technologySkills
digital marketing sales & marketing business consulting business strategy data analysisWe are looking to work with students to identify new opportunities to achieve our business goals. We are open to feedback about areas of focus, as we would like our assigned person or team to preform a comprehensive analysis of our business. We have shared a few high priority goals and desired benefits below to help guide you:
Please describe the problems/opportunities you would like students to address with this project
- Wellness Start-up competitor analysis
- Digital wellness business opportunities
- Social media and content strategy
Please describe the benefits (for your customers and/or organization) that you hope to achieve with this project
- New learnings, insights, trend analysis for the health and wellness space
- Digital wellness strategy that would allow Anahana to enter and be competitive in this digital space to accelerate our growth and scale our business
- Strategy and tactics on how to best leverage social media and digital content to build awareness, engagement, and conversion with our core audience
About the company
Our mission is to provide practical Wellness education, skills, and tools for everyone, anywhere, at all times. As a pioneer Wellness EduTech Startup, Anahana Wellness combines ancient and practical wisdom with emerging research from the fields of neuroscience, and technologies such as machine learning to help you live a healthier, happier, and longer life. We understand that living a healthy lifestyle and finding balance can be easier said than done. That's why our goal is to meet you wherever you are in your life and to provide the resources, tools and support to meet your needs. With a focus on mental health, functional movement, and building healthy habits, we help you start with attainable and sustainable lifestyle changes that provide lasting benefit over time. We can all work together towards a world of wellness for all.