Slate Strategies is developing an e-commerce business focused on luxury international foods. The site will feature the best in luxury food products from around the world like Jordanian olive oil, black truffles, sardines from Spain, zaatar from the middle east, herbs de provence from France, aged balsamic vinegar from Modena, marcona almonds from Spain, rare spices and curries from the Indian sub continent and the far east, amazing BBQ rubs, funky flavoured butters, etc

The goal of this project is to develop a design that's a little different from the other gourmet food sites with a highly intuitive and simple yet luxurious design. The project will focus on the user flow from the landing page through to discovering and purchasing a product.

1. Project Plan- Identify project goals, milestones, and set a timeline for the project
2. Review requirements and existing designs- Familiarize themselves with the existing product to understand the requirements, design work, and feedback that already exists, and to identify gaps to be filled in the next stage.
3. Competitive research - analysis of direct or indirect competitors' design strengths and weaknesses, with actionable recommendations focused on how to differentiate from the generic e-commerce store. Example websites to explore are included below.
4. User research- work with Slate Strategies to identify potential users to conduct interviews, and/or inform persona development to better understand users needs
5. Design and/or redesign recommendations- use research findings to design the ideal purchase flow for the distinct user types. Workshop ideas and turn those into wireframes or mockups that show exactly how the solution could work. Iterate to bring to a higher level of fidelity (as time allows)
6. Finalize- Handoff all deliverables and findings in a package that allows for your work to be easily understood and incorporated into future projects.