Digital Marketing Strategy for E-Commerce Launch

Open
Curbicus
New York, New York, United States
CEO/Founder
(2)
3
Project
Academic experience
120 hours per learner
Learner
Anywhere
Intermediate level

Project scope

Categories
Communications Digital marketing Marketing strategy Social media marketing
Skills
social media content creation digital content creation digital content delivery instagram content
Details

Curbicus is preparing to launch a new e-commerce product and requires a comprehensive digital marketing strategy to ensure a successful introduction to the market. The goal of this project is to leverage social media platforms, specifically Instagram and TikTok, along with email outreach, to create a buzz around the product launch. The project involves creating engaging content tailored to each platform, executing the marketing strategy, and continuously reviewing and revising the approach based on performance metrics. This project will allow learners to apply their knowledge of digital marketing, social media engagement, and email marketing in a real-world scenario, providing valuable hands-on experience.



Key tasks include:


- Researching and identifying target audience demographics.


- Developing a content calendar for Instagram and TikTok.


- Creating visually appealing and engaging content for social media.


- Crafting compelling email campaigns to drive traffic and sales.


- Monitoring and analyzing the performance of the marketing efforts.


- Making data-driven adjustments to optimize the strategy.

Deliverables

The project will result in a comprehensive digital marketing strategy and the execution of a multi-platform campaign for the e-commerce product launch. Deliverables include:



- A detailed content calendar for Instagram and TikTok.


- A series of social media posts and videos tailored to each platform.


- A set of email templates for outreach campaigns.


- Performance reports and analysis of the marketing efforts.


- A final report summarizing the strategy, execution, and outcomes, along with recommendations for future campaigns.

Mentorship
Domain expertise and knowledge

Providing specialized, in-depth knowledge and general industry insights for a comprehensive understanding.

Skills, knowledge and expertise

Sharing knowledge in specific technical skills, techniques, methodologies required for the project.

Hands-on support

Direct involvement in project tasks, offering guidance, and demonstrating techniques.

Tools and/or resources

Providing access to necessary tools, software, and resources required for project completion.

Regular meetings

Scheduled check-ins to discuss progress, address challenges, and provide feedback.

Supported causes
Good health and well-being

About the company

Company
New York, New York, United States
2 - 10 employees
Consumer goods & services

Curbicus is the clean, compostable solution to dog waste for modern pet parents. It is an ergonomic device that attaches to your dog’s leash and uses self closing compostable capsules. Curbicus solves 2 problems - it reduces the number of plastic and biodegradable bags currently being used to collect dog waste and it eliminates the “gross factor” in picking up after your pet. Sustainable clean-up, zero contact, easy to use.
Never stick your hand in a plastic bag again!