Product Launch Strategy IV
Project scope
Categories
Healthcare Market research Operations Project management Product or service launchSkills
regulatory affairs marketing market segmentation chemistry skin carePROJECT DESCRIPTION:
Launch our first natural wound/skin care product.
KEY PROJECT ACTIVITIES: All activities will be supervised by co-founders of the company. Activities will be limited or added based on weekly meetings and progress
- Assessments of the market situation of the product(s) in question.
- · External and internal environmental scanning.
- · Market segmentation, targeting, and positioning.
- · Marketing strategies
- · Marketing Budgets
- · Schedules, task descriptions, resource allocations, and timelines for implementation
IDEAL ROLES & RESPONSIBILITIES:
- Number of students required: 3, preferably in Business, Pharmacy, Medicine, Chemistry, Regulatory Affairs
FINAL DELIVERABLES:
- Notes and/or graphs based on completed activities and completed applications for regulatory bodies
- Assessments of the market situation of the product(s) in question.
- · External and internal environmental scanning.
- · Market segmentation, targeting, and positioning.
- · Marketing strategies
- · Marketing Budgets
- · Schedules, task descriptions, resource allocations, and timelines for implementation
Ravi Jain, PhD, MBA has worked in Science, business, and patent law in public and private sectors. He is amply qualified to supervise and mentor students.
About the company
Wakkii LifeSciences (pronounced Vahkey: To Heal) is an early-stage green start-up focused on consciously repurposing sea-food waste to develop natural health products (NHPs) for topical wound care of animals and humans by utilizing natural antimicrobial and cell regeneration properties of the sea-food waste. Our goal is to serve eco- and health-conscious customers while reducing the use of industrial chemicals, antibiotics, the ocean dumping of sea-food waste, and carbon footprint.