In this project, we hope to gain insight into future tourism/customer projections by analyzing existing data on who has visited the North Coast Ecology Centre. This will help us enhance and refocus our marketing efforts by being able to identify the needs of our customer base, reach them most effectively, and address any pain points they face. Students will research customer’s behavior through sales trends and demographics, analyze existing data, create predictive models, and provide recommendations for how to move forward and streamline operational hours.

This will involve several different steps for the students, including:

• Analyzing market data to define different segments based on customer needs.
• Choosing appropriate metrics to examine existing Centre data, and analyzing it using data analysis software to identify trends and correlations.
• Creating predictive models for various outcomes the market (tourism sector) may face.
• Creating a report with all findings from analysis conducted, including recommendations for next steps.

By the end of the project, students should complete the following list of activities (this is basically a retelling of the steps above):

• Define our various potential customer base for the Centrre
• Analyze sales/visitor data using appropriate metrics.
• Create predictive models for various outcomes the market (tourism sector) may face.
• Create a report with all research, analysis, and models used, and provide recommendations for next steps we should take to best target potential customers and streamline opening hours

Bonus steps would include

• Analysis of Gift shop sales

Final deliverables should include

• A final report including all research, analysis, models, and recommendations.
• A 30-minute presentation to be presented to the project manager.