Main Objective of This Project: The main objective of this project is to support Rhiza Capital in marketing and sales initiatives to enhance the value of our portfolio companies and facilitate investor connections. The project aims to develop comprehensive marketing materials, identify and approach potential venture capital investors, and drive sales efforts to secure suitable investment opportunities for our portfolio companies.

Problem Students Will Be Solving: Students will be addressing the challenge of effectively marketing Rhiza Capital and its portfolio companies to potential investors in a competitive venture capital landscape. They will solve the problem of creating engaging marketing materials, developing a targeted list of seed-stage and Series A venture capital firms, and executing outreach strategies to connect with these potential investors. Additionally, they will manage a database of potential investors and maintain strong client relationships to support Rhiza Capital's divestment efforts.

Outcome Students Are Expected to Achieve by the End of the Project: By the end of the project, students are expected to achieve the following outcomes:

1. Marketing Materials: Develop compelling marketing materials that effectively communicate the value of Rhiza Capital's portfolio companies.
2. Investor List: Create a comprehensive and targeted list of seed-stage and Series A focused venture capital firms.
3. Outreach Strategy: Successfully implement outreach strategies, including cold calling, cold emailing, warm introductions, and LinkedIn approaches, to connect with potential investors.
4. Investor Connections: Establish and maintain a database/pipeline of potential investors, setting up meetings and building strong relationships.
5. Portfolio Assessment: Evaluate the suitability of Rhiza Capital's portfolio companies for potential investors and develop tailored approach tactics.
6. Professional Development: Gain hands-on experience in sales, marketing, and client relationship management within the venture capital industry.

Additional Benefits: The skills developed through this project will also be highly useful for anyone interested in a career in investment banking. Students will gain valuable insights into financial analysis, investor relations, and the broader investment landscape, providing a strong foundation for future career opportunities in both venture capital and investment banking.

Marketing Materials Development:

• Create engaging and professional marketing materials that effectively promote Rhiza Capital and its portfolio companies.
• Understand and present basic financial metrics to highlight the value of our portfolio companies.

Investor Outreach:

• Develop a comprehensive list of seed-stage and Series A focused venture capital firms.
• Identify and approach potential investors through various outreach methods, including cold calling, cold emailing, warm introductions, and LinkedIn outreach.
• Maintain a detailed database/pipeline of potential investors, tracking interactions and setting up meetings.

Portfolio Assessment:

• Evaluate the suitability of Rhiza Capital's portfolio companies for identified venture capital firms.
• Develop tailored approach tactics to present portfolio companies to potential investors, highlighting their strengths and investment potential.

Client Relationship Management:

• Build and maintain strong relationships with potential investors and stakeholders.
• Schedule and coordinate meetings between Rhiza Capital, its portfolio companies, and potential investors.
• Follow up on investor interactions to ensure continuous engagement and relationship building.

Sales Initiatives:

• Drive sales efforts to connect portfolio companies with suitable investors.
• Develop and execute strategies to generate interest and commitment from potential investors.
• Prepare and deliver presentations and pitches to potential investors.

Professional Development:

• Gain hands-on experience in the venture capital industry, focusing on sales, marketing, and investor relations.
• Develop a network of contacts in the venture capital space and gain insights into industry practices.
• Acquire skills that are highly transferable to a career in investment banking, including financial analysis, investor relations, and strategic communication.

By completing these tasks, students will contribute significantly to Rhiza Capital's marketing and sales efforts, enhancing the value of our portfolio companies and facilitating successful investor connections.

Staff Time: Students will have regular check-ins with our experienced team members who will provide guidance, feedback, and mentorship throughout the project. Dedicated staff will be available to answer questions, offer advice, and support students in their tasks.

Access to Tools and Technology: Students will be provided with necessary tools such as spreadsheets, email templates, and marketing software to efficiently manage investor outreach and maintain databases. Training on how to use these tools will be provided to ensure students can leverage them effectively.

Access to Data: Students will have access to relevant data, including our existing marketing materials, financial metrics of portfolio companies, and investor contact lists. This data will help them create targeted materials and strategies.

Workshops and Training Sessions: We will conduct workshops and training sessions on key topics such as cold calling, investor relations, and marketing strategies to equip students with the necessary skills and knowledge.

Networking Opportunities: Students will have the chance to participate in meetings and calls with potential investors, gaining real-world experience and building their professional network within the venture capital industry.

Feedback and Evaluation: Regular performance reviews and constructive feedback sessions will help students understand their progress, identify areas for improvement, and celebrate their successes.

Through these comprehensive support and mentorship initiatives, students will be well-equipped to successfully complete the project and gain valuable experience in the venture capital field.