Marketing & Sales - Rhiza Capital

Main Objective of This Project: The main objective of this project is to support Rhiza Capital in marketing and sales initiatives to enhance the value of our portfolio companies and facilitate investor connections. The project aims to develop comprehensive marketing materials, identify and approach potential venture capital investors, and drive sales efforts to secure suitable investment opportunities for our portfolio companies. Problem Students Will Be Solving: Students will be addressing the challenge of effectively marketing Rhiza Capital and its portfolio companies to potential investors in a competitive venture capital landscape. They will solve the problem of creating engaging marketing materials, developing a targeted list of seed-stage and Series A venture capital firms, and executing outreach strategies to connect with these potential investors. Additionally, they will manage a database of potential investors and maintain strong client relationships to support Rhiza Capital's divestment efforts. Outcome Students Are Expected to Achieve by the End of the Project: By the end of the project, students are expected to achieve the following outcomes: Marketing Materials: Develop compelling marketing materials that effectively communicate the value of Rhiza Capital's portfolio companies. Investor List: Create a comprehensive and targeted list of seed-stage and Series A focused venture capital firms. Outreach Strategy: Successfully implement outreach strategies, including cold calling, cold emailing, warm introductions, and LinkedIn approaches, to connect with potential investors. Investor Connections: Establish and maintain a database/pipeline of potential investors, setting up meetings and building strong relationships. Portfolio Assessment: Evaluate the suitability of Rhiza Capital's portfolio companies for potential investors and develop tailored approach tactics. Professional Development: Gain hands-on experience in sales, marketing, and client relationship management within the venture capital industry. Additional Benefits: The skills developed through this project will also be highly useful for anyone interested in a career in investment banking. Students will gain valuable insights into financial analysis, investor relations, and the broader investment landscape, providing a strong foundation for future career opportunities in both venture capital and investment banking.

Rhiza Capital

Rhiza Capital is entering the final stage of the venture capital lifecycle where the focus will be on monitoring and supporting our portfolio companies, and divesting, in due course, to return capital to our investors. Carrying out these responsibilities, however, is taking place at a critical juncture where Rhiza is operating with increasing pressures on its internal resources and during a period of retraction in both the size and number of deals in the venture capital market. There are two main goals of this project: Identify the opportunities to allocate resources towards enhancing the value of our portfolio companies and divesting, where appropriate, to return capital to investors. Executing on these recommended opportunities while balancing our resources, and ensuring our social impact reporting is up to date and timely.