Our B2B service-based company wants to ensure our current website has the features and design that engages our ideal clients on our website. We want to collaborate with students to increase organic traffic to our site and determine user preferences through A / B testing.

This will involve several different steps for the student, including:

• Conducting background research on our products and our target market.
• Identifying changes that will increase user activities on our website.
• Preparing different versions of web pages for A / B testing.
• Suggesting changes to increase organic traffic.
• Conducting tests with users and measuring which versions of web pages have higher conversions.
• Recommending website changes based on test results.

Bonus steps in the process would also include:

• Implementing the recommended changes to our website.

By the end of the project, students will demonstrate:

• Understanding of our company’s products and customers
• Understanding of factors that impact website conversion rate
• Analyzing and making recommendations for future website improvements

Bonus steps would include:

• Improving our website based on test results

Final deliverables should include

• A final report.
• A 10-minute presentation.

Students will connect directly with us for mentorship throughout the project. We will be able to provide answers to questions such as:

• Our current products and website design
• Our customer and industry insights
• Input on choices, problems or anything else the students might encounter.
• SEO analysis completed.