Research Assistant

Our firm is helping to plan activities for the inaugural Toronto Black Maternal Health Week. The goal of this event is to highlight Black women's pre, peri, and postnatal experiences, how health systems and organizations can better support them, and improve Black maternal health outcomes. We are leading the planning for Research Day on April 15, which will have panel discussions with researchers, practitioners, and community members and a poster exhibition. The event will facilitate knowledge exchange by sharing information on current research, provide opportunities for study collaborations and partnerships while educating the wider public on the barriers Black women experience and policy and systems changes needed. We would like to collaborate with a student to support the planning and organizing for Research Day and also organize the evaluation of the event and week. This will allow us to collect data and gather feedback on the activities so we can make improvements. This will involve several activities for the student, including: Familiarizing themselves with issues impacting Black maternal health in Ontario and Canada. Helping with the call for proposals for the poster exhibition. Reviewing the research submissions received. Organizing the event registrations Creating the evaluation survey and interactive evaluation activities. Summarizing evaluation results. Supporting the literature review being conducted. Bonus steps in the process would also include: Working with researchers to draft a publication based on the results.

Market Research

Our company helps not-for-profit organizations and businesses create equitable, just, healthy, and thriving workplaces. We want to better understand our target market and the overall market, so we can uniquely position ourselves within our industry. We wish to collaborate with students to conduct market research. This will involve several actions for the students, including: Reviewing our company’s values, products, and services. Researching our target market and market potential. Researching the industry and competitive landscape. Recommending strategies to improve our positioning, brand, products, and services. Bonus steps in the process will include: Recommending strategies to differentiate ourselves from our competition.

SEO and Website Testing

Our B2B service-based company wants to ensure our current website has the features and design that engages our ideal clients on our website. We want to collaborate with students to increase organic traffic to our site and determine user preferences through A / B testing. This will involve several different steps for the student, including: Conducting background research on our products and our target market. Identifying changes that will increase user activities on our website. Preparing different versions of web pages for A / B testing. Suggesting changes to increase organic traffic. Conducting tests with users and measuring which versions of web pages have higher conversions. Recommending website changes based on test results. Bonus steps in the process would also include: Implementing the recommended changes to our website.

B2B Sales Process Optimization

Our company wants to improve our B2B sales process and increase overall sales and revenue. In this project, students will evaluate our current sales process, determine bottlenecks, and create recommendations and new training materials. Based on research and best practices, you will develop new sales scripts for our team to improve the quality and quantity of leads generated and increase the conversion rate. This will involve several different steps for the students, including: Evaluating our current B2B sales process by reviewing our current process and scripts. Researching industry sales processes and lead generation strategies. Creating recommendations that will improve our leads and conversion rate. Writing new sales scripts for both phone calls and emails. Creating a sales process handbook.