Countermeasures to declining online sales growth
Project scope
Categories
Communications Market research Sales strategy Marketing strategySkills
digital marketing digital strategy marketing strategy researchWith this objective in mind, create:
- a review and strategic analysis of The Tea Haus’ current goals,
- social media and digital marketing strategies,
- audience,
- tactics,
- content mix,
- stories/communications,
- creativity,
- channels,
- influencers,
- partners,
- and audience engagement.
Based on these findings, develop recommendations for improvements that includes measurable objectives. The recommendations should also include a budget proposal based on a % of e-commerce sales to ensure future growth.
About the company
The Tea Haus is a premium loose leaf tea merchant with a retail location in the heart of downtown in London, Ontario. We carry a variety of over 200 teas, herbal infusions, and tea-ware. In our store, you will find every tea available - from black tea, green tea, Oolong, white tea, decaffeinated tea, Rooibos, and herbal wellness infusions. You can rely on our knowledgeable staff and friendly staff. Escape your day by dropping in for a visit at The Tea Haus. Have a cup of tea, sit back and relax in the atmosphere of the Covent Garden Market.