We are ready to take our business to the next level. Presently we only exist in one market but it’s time to grow! Our company requires some assistance is assessing our customer landscape outside of our current territory. We want to learn more about customer’s expectations and behaviours in suggested new geographic and affinity-based regions. It is important for us to stay up to date on industry standards to ensure that we research new strategies fully and completely before choosing to enter. We have some ideas of where we would like to go but we need to make sure that we consider all available options before making a decision.

Our specific need is an outline of our industry’s expansion opportunities through a strategic analysis of aquisitions vs. mergers. This report should include an optimal strategy recommendation list.

To consider: which strategies align with our current one? What markets could we reach with new strategies and partnerships? What are the pros and cons to expanding our operations? What potential competitors exist under these new strategies? What legal protocol will need to be considered?