Project Description: B2B Strategy

Welcome to YYC Beeswax! We are thrilled to present an exciting opportunity for talented MRU Business students to contribute to our innovative project, [Project Title].

Main Goal:

The primary objective of this project is to build a comprehensive plan we can execute to grow our B2B sales. Currently, our workshops are extremely popular for team building, so we'd like to leverage this more. We are also interested in corporate gifting, creating marketing pieces (such as custom labelled lip balms), and leveraging relationships to sell our products in stores.

Project Scope and Expectations:

During this project, students will deliver a comprehensive business plan tailored to YYC Beeswax.

Students will act as consultants and deliver the following business plan outline:

1. Executive Summary (max 250 words)
2. Company Description
3. Industry, Target Customer, and Competitive Analysis
4. Product/Service Plan
5. Marketing Plan (Can include Social Media Strategy, Campaign Strategy and Communication Strategy)
6. Operation and Development Plan
7. Management Team
8. Critical Risk
9. Offering
10. Exit Strategy
11. Financial Plan

Company Overview:

YYC Beeswax is a Calgary-based company offering a range of ready-made small batch beeswax products and educational opportunities.

We exist to (re)connect people with their creativity and the beauty of nature. Growing up in rural Alberta, I was fortunate to live close to nature and observe the beauty of the Alberta prairies. It was a new adventure to move to Calgary for university and explore an urban environment. As wonderful as it was to have better access to the arts, I still missed the quality of nature found by living rural. As YYC Beeswax grows and evolves, I feel like I’m getting closer to balancing having the availability of art in the city and the rural beauty of nature. Every product we make and each time we educate, we aim to merge these two.

YYC Beeswax offers a variety of products with one rule – every product must contain something harvested from a beehive or themed accordingly. From candles to our extremely popular lip balm and food wraps to DIY supplies, you can tell we have fun creating. In addition to offering products, we also run workshops in which we make candles and teach our participants a bit about bees (sometimes we even have special joint venture workshops with other small businesses too!). We are also available for private events such as corporate team building, birthday parties, bachelorettes, and more.This project offers students an opportunity to gain insights into our company culture, values, and the impactful work we do.

Project Details:

Provide more detailed information about the project, breaking down tasks and milestones. This includes:

• Familiarization with the industry (what we do, who we currently serve, and some of the ideas we currently have - these are open to expansion/change)
• Evaluating the different markets based on growth potential and ability for us to provide top notch service as we grow
• Proposing a strategy for expanding our market reach in the B2B sapce

Final Deliverables:

• A comprehensive 10-15 page business plan as per the team of consultants' course curriculum.