B2B Strategy ENTR 4433 Business Plan Development

Project Description : B2B Strategy Welcome to YYC Beeswax! We are thrilled to present an exciting opportunity for talented MRU Business students to contribute to our innovative project, [Project Title]. Main Goal : The primary objective of this project is to build a comprehensive plan we can execute to grow our B2B sales. Currently, our workshops are extremely popular for team building, so we'd like to leverage this more. We are also interested in corporate gifting, creating marketing pieces (such as custom labelled lip balms), and leveraging relationships to sell our products in stores.

Website Security Audit and Recommendations

We want to make sure our website is as rock solid as possible security-wise to protect our customers and save our time too! We've had a couple of instances of card testing on our website. Although I have a technical background, security is not something I'm overly interested in, so I'd love to support you in helping us out.

Website Overhaul/Creation and Custom Plugin Development

We are at a point of change in our business where we are looking to branch what we do into two distinct directions - a high end luxury product line and a DIY product line. These two branches have very different target markets. Our current website combines everything together and the branding doesn't suit both audiences. Our main goal is to create separation between our high end products and DIY products under two different names - YYC Beeswax for the DIY products and The Abelo Collection for our high end products. We already own both domains and, of course, YYC Beeswax is already a fully functioning e-commerce website. We would like to develop The Abelo Collection and revisit our design for YYC Beeswax giving it a much needed refresh. Depending on how technical you'd like to get, we have a couple of custom plugins we'd like developed that will help our customers and potential customers with their DIY projects (a wick calculator and a beeswax conversion tool).

Custom Plugins for e-Commerce Website

There are two parts to this project - working on a new plugin and fixing bugs in a current plugin for our Wordpress website. As a software developer, I had fun creating a custom plugin and starting a new one; however, I do not currently have time to fix the last few bugs to get both fully functioning and useful. Part A: Bug Fixes for an Existing Plugin This plugin is already part of our Wordpress website (see it in action here . It's the hexagonal grid in the description). However, it has a few bugs and needs updating. Part B: Working on a New Plugin We formerly used an embedded resource to provide our customers with a weight and volume converter for beeswax. It was not perfect, so we decided to create our own solution. Our calculator is one of the most popular pages on our website, so we want to make it super simple and easy for our visitors to access. The plugin has been started, but needs the final touches to make it functional (mostly Javascript debugging issues).