Downtown Productions, a Canadian media production and management company, aims to expand its operations into the United States. The project focuses on developing a comprehensive marketing, outreach, and growth strategy tailored for the U.S. media landscape. The goal is to identify key market opportunities, potential challenges, and effective strategies for brand positioning and audience engagement in the U.S. market. Learners will apply their classroom knowledge of marketing principles, media trends, and strategic planning to create a viable entry strategy. The project will involve analyzing the competitive landscape, understanding regional media consumption habits, and identifying potential partnerships or collaborations. The outcome should provide Downtown Productions with actionable insights and a clear roadmap for successful market entry.

The project deliverables will include a detailed marketing strategy document outlining the proposed approach for entering the U.S. market. This will encompass a SWOT analysis, target audience identification, and recommended outreach tactics. Additionally, learners will present a growth strategy plan that highlights potential partnerships and media channels for expansion. A final presentation summarizing key findings and strategic recommendations will be delivered to Downtown Productions.