AI and Machine Learning in Media Production Seminar Proposal

Downtown Productions is seeking a comprehensive proposal for a seminar focused on the use and future of AI and machine learning in media production. The goal of this project is to explore how these technologies are currently being utilized in the industry and to forecast future trends and innovations. The seminar should aim to educate media professionals on the potential benefits and challenges of integrating AI and machine learning into their workflows. Learners will research current applications, identify key trends, and propose strategies for effective implementation. This project will allow learners to apply their knowledge of media production and technology, fostering a deeper understanding of AI's impact on the industry. The project consists of closely related tasks, such as conducting research, developing seminar content, and creating a presentation outline.

Creating Graphic Design Assets

Our company is new and has no graphic design assets. We are looking to create and develop a brand book. This may involve: Creating a new branding guide Meeting with the project manager to evaluate the choices made for the branding book to ensure it is aligned with company branding goals, and making any necessary revisions. Designing and presenting thumbnails for design assets (banner ad, illustration, infographic, etc) based on the branding guide to be included in a proposal and presented to the project manager. Executing the full designs for each branding asset using Canva, based on the approved thumbnails. Creating multiple thumbnails with different color schemes based on the colors in the branding guide.

Online Website Design

Our company offers a range of artistic services and products. We hope to gain an understanding of the features and design that our target market would expect in our website. We would like to collaborate with students to produce a design prototype informed by real customer input and feedback that we can bring to a developer for implementation. This will involve several different steps for the students, including: Conducting user interviews and research on our industry, our target market, and desired website features. Designing a wireframe prototype for our website and mapping out user interactions. Documenting the design process and any additional insights that emerge. Testing the prototype with customers and surveying for feedback. Refining design ideas with input from experts and customers. Prototyping multiple versions of a design that includes the desired website features.

Competitive Client Onboarding Plan

One of the most important aspects of starting a position in a new company is the onboarding process. In addition to making us a more compelling firm to work with than our competition, we want our onboarding process to promote our company culture to accelerate the learning curve of working for us and increase our client retention. This will involve several different steps for the students, including: Discuss our onboarding practices with current clients to determine their effectiveness and where improvement is needed. Research our own as well as competitors’ current onboarding practices. Research which onboarding practices are best at reaching clients and making a lasting impact. Create a report detailing all research findings and a new onboarding plan for our company. Reporting on cost estimates and allocating funds in the most efficient way.