The project aims to develop a comprehensive digital marketing campaign for a new Real Estate Customer Relationship Management (CRM) system launched by 1978778 ONTARIO INC. The primary goal is to create a strategic marketing plan that effectively targets potential users and highlights the unique features of the CRM. Additionally, the project involves conducting a competitive landscape study to analyze the pricing strategies of similar CRM products across the US and Canada. This analysis will help the company position its product competitively in the market. The project will allow learners to apply their knowledge of digital marketing principles and competitive analysis techniques, focusing on real-world applications in the real estate technology sector.

- Develop a digital marketing campaign tailored for the new CRM.

- Conduct a competitive analysis of CRM products in the US and Canadian markets.

- Analyze pricing strategies and recommend a competitive pricing model.

The project deliverables include a detailed digital marketing strategy document and a comprehensive competitive analysis report. The marketing strategy should outline key campaign elements, target audience, and proposed channels for promotion. The competitive analysis report should include a summary of competitors, their pricing models, and recommendations for the CRM's pricing strategy. These deliverables will provide actionable insights for 1978778 ONTARIO INC. to effectively market and position their CRM product.

- Digital marketing strategy document.

- Competitive analysis report with pricing recommendations.

- Presentation summarizing key findings and strategies.