Real Estate CRM Digital Marketing Strategy and Competitive Analysis

The project aims to develop a comprehensive digital marketing campaign for a new Real Estate Customer Relationship Management (CRM) system launched by 1978778 ONTARIO INC. The primary goal is to create a strategic marketing plan that effectively targets potential users and highlights the unique features of the CRM. Additionally, the project involves conducting a competitive landscape study to analyze the pricing strategies of similar CRM products across the US and Canada. This analysis will help the company position its product competitively in the market. The project will allow learners to apply their knowledge of digital marketing principles and competitive analysis techniques, focusing on real-world applications in the real estate technology sector. - Develop a digital marketing campaign tailored for the new CRM. - Conduct a competitive analysis of CRM products in the US and Canadian markets. - Analyze pricing strategies and recommend a competitive pricing model.

Digital Content Creation

We would like students to help us with creating content that is aligned with our vision, mission, and sector. We will ensure the student has a clear understanding of what these elements are for our organization. Realty Space is a brand new Canadian CRM designed for the Real Estate professionals and offices. It consists of exciting features and modules developed for closer interaction between agents and their clients. Ultimately, you will be working on content creation for our organization, including video, social media, and other collateral that we can use as go-to marketing tools and creating awareness for this product within the industry. If you like the sound of our culture, and are ready to tackle this challenge with us, then we'd love to hear from you.