Market Expansion Research & Data Collection

Closed
CLEARLIFE
Toronto, Ontario, Canada
Charlotte Carson
Marketing Director & Founder
(8)
3
Project
Academic experience
60 hours per learner
Learner
Toronto, Ontario, Canada
Intermediate level

Project scope

Categories
Market research Competitive analysis Market expansion
Skills
research business to business operations spreadsheets data collection
Details

We are ready to take our B2B business to the next level. Presently we only exist in one market but it’s time to grow! Our company requires some assistance is assessing our customer landscape outside of our current territory. We want to learn more about customer’s expectations and behaviours in suggested new regions. It is important for us to stay up to date on industry standards to ensure that we research new locations fully and completely before choosing to enter. We have some ideas of where we would like to go but we need to make sure that we consider all available options before making a decision. Include a roadmap along targets email contact.

To consider: which markets align with our current one? Where are there buyers that we have yet to reach? What are the pros and cons to expanding our operations? What potential competitors exist in new locations? What legal protocol will need to be considered? In addition, creating a spreadsheet with locations and buyers.

Deliverables

Our specific need is an outline of our industry’s expansion opportunities through a location analysis. This report should include an optimal location recommendation list.

We would like this to be partnered with some primary data collection; surveys and research into our present and future B2B outlets both online and bricks and mortar to gather insights into buying behaviours and expansion expectations. These should supplement the location recommendations.

A spreadsheet that includes links to stores website, email address and first and last name of the buyer(s) to contact. Input phone numbers as well if there are direct lines, indicate.

Mentorship

Students will connect directly with the employer for mentorship and supervision throughout the project. You will also have access to all support tools needed to complete the project from the brand.

About the company

Company
Toronto, Ontario, Canada
2 - 10 employees
Consumer goods & services, Marketing & advertising, Cosmetics & beauty

Our Organic Skincare
CLEARlife is a Canadian, female-founded, natural, sustainable and ethically made skincare line geared for epic love of self, others, and the planet.

Our Mission
Our mission is to improve and nurture others’ lives, spirits and the planet by being good stewards of the earth, our communities, and self.
Our Values
It’s about the work required, and beauty to behold, to connect with and express that which is more fundamental and meaningful. But most of all, it’s about finding ways to be in service to a better world. We strive for YBM (yield beyond money).