Product launch promotional plan

Closed
Synthera Health
Lexington, Massachusetts, United States
Founder and CEO
3
Project
Academic experience
60 hours per learner
Learner
Anywhere
Intermediate level

Project scope

Categories
Advertising Customer segmentation Digital marketing Lead generation
Skills
target market promotional materials
Details

We would like to develop a promotional plan for our virtual care product. We have had significant success with a small group of pilot users and would like to promote the product to a larger audience.

Deliverables

Students will need to understand our target market, their key pain points and reasons for buying, what channels are best to reach our target customers, and develop promotional materials.

Mentorship

We will be available to meet weekly with the students.

About the company

Company
Lexington, Massachusetts, United States
Hospital, health, wellness & medical

We are developing a virtual care and home diagnostic solution for the treatment of iron deficiency anemia.