Product launch promotional plan
Closed
Lexington, Massachusetts, United States
Project
Academic experience
60 hours per learner
Learner
Anywhere
Intermediate level
Project scope
Categories
Advertising Customer segmentation Digital marketing Lead generationSkills
target market promotional materialsWe would like to develop a promotional plan for our virtual care product. We have had significant success with a small group of pilot users and would like to promote the product to a larger audience.
Students will need to understand our target market, their key pain points and reasons for buying, what channels are best to reach our target customers, and develop promotional materials.
We will be available to meet weekly with the students.
About the company
Company
Lexington, Massachusetts, United States
Hospital, health, wellness & medical
We are developing a virtual care and home diagnostic solution for the treatment of iron deficiency anemia.