Blogging

Closed
Benefits Redesigned
London, Ontario, Canada
Stacey Aarssen
Employee Benefits Specialist
1
Project
Academic experience
40 hours per learner
Learner
Anywhere
Intermediate level

Project scope

Categories
Employee benefits Digital marketing Creative writing Marketing strategy Media
Skills
blog posts marketing target market lawsuits
Details

Benefits Redesigned's unique offering ensures the client has the best option for their employees, whether it be health benefits or savings plans. Our expertise in employee benefits ensures the client is up to date with plan administrations, avoiding litigation, changes in the industry, and employee satisfaction. Benefits Redesigned is focused on the 5%, that many don’t pay attention to: customer service. 

We want to create a blog to strengthen our marketing.

We would like to collaborate with students to create blog posts that drive more traffic to our website.

This will involve several different steps for the students, including:

  • Familiarizing themselves with our goals, target market, products and services.
  • Recommending topics for our blog posts.
  • Drafting blog posts relevant to our business.
  • Revising blog posts based on feedback.

Bonus steps in the process would also include:

  • Recommending ways to market our blog.
Deliverables

By the end of the project, students should demonstrate:

  • Familiarity with our goals, target market, products and services
  • Recommendation of blog post topics
  • Drafts for relevant blog posts
  • Revisions of blog posts

Bonus steps would include:

  • Recommending blog marketing strategies

Final deliverables should include

  • Blog posts.
Mentorship

Students will connect directly with us for mentorship throughout the project. We will be able to provide answers to questions such as:

  • Our goals, target market, products and services
  • Input on choices, problems or anything else the students might encounter.

About the company

Company
London, Ontario, Canada
2 - 10 employees
Business services

At Benefits Redesigned, we specialize in delivering exceptional employee benefits to businesses. Our goal is to connect with business owners and plan administrators who are in search of top-notch solutions that truly benefit their employees.
When it comes to employee benefits, we're here to make sure our clients have access to the best options available. From comprehensive health plans to savings programs, Benefits Redesigned is committed to providing expertise in administration, keeping our clients informed about the latest industry changes, and helping them avoid any legal complications. We believe that by prioritizing employee satisfaction and customer service, we can revolutionize the landscape of employee benefits.
At Benefits Redesigned, we understand that success lies in catering to the 5% that sets us apart. We invite you to join us in this journey of transforming the employee benefits landscape and providing unparalleled customer service.