Market Research
Project scope
Categories
Market research Competitive analysisSkills
target market research business communicationOur company helps not-for-profit organizations and businesses create equitable, just, healthy, and thriving workplaces. We want to better understand our target market and the overall market, so we can uniquely position ourselves within our industry.
We wish to collaborate with students to conduct market research. This will involve several actions for the students, including:
- Reviewing our company’s values, products, and services.
- Researching our target market and market potential.
- Researching the industry and competitive landscape.
- Recommending strategies to improve our positioning, brand, products, and services.
Bonus steps in the process will include:
- Recommending strategies to differentiate ourselves from our competition.
By the end of the project, students should demonstrate:
- Familiarity with our company’s products and services
- Understanding of our target market and market potential
- Understanding of our industry and competitors
- Recommendation of strategies to improve our company’s services
Bonus steps would include:
- Identifying our company’s competitive advantages
Final deliverables should include
- A final report.
- A presentation.
Providing specialized, in-depth knowledge and general industry insights for a comprehensive understanding.
Sharing knowledge in specific technical skills, techniques, methodologies required for the project.
Providing access to necessary tools, software, and resources required for project completion.
Scheduled check-ins to discuss progress, address challenges, and provide feedback.
About the company
At MVD Consulting Inc., we help not-for-profit organizations, public agencies, and businesses create equitable, just, healthy, happy, and thriving workplaces. We do this through signature fractional Chief DEI Officer service, workplace DEI audits, professional training and development, research, and evaluation. We value equity and justice, trust, authenticity, humanness, and community service.