Tejo, a company specializing in innovative solutions, seeks to enhance its online presence and engagement through a comprehensive digital marketing strategy for its website, tejo.ca. The goal of this project is to develop a strategic plan that leverages digital marketing channels to increase brand awareness, drive website traffic, and ultimately boost sales. The project will involve analyzing current market trends, identifying target audiences, and evaluating competitors' strategies. Learners will apply their classroom knowledge of digital marketing principles, including SEO, social media marketing, and content creation, to craft a tailored strategy for Tejo. The project will focus on creating a cohesive plan that aligns with Tejo's brand identity and business objectives, ensuring a measurable impact on their online performance.

The deliverables for this project include a detailed digital marketing strategy document outlining key objectives, target audience profiles, and recommended marketing channels. Additionally, learners will provide a content calendar for social media and blog posts, along with a set of performance metrics to evaluate the strategy's effectiveness. additionally learners will be able to set a budget a propose/run experiments. The final presentation will summarize the strategy and provide actionable insights for Tejo's marketing team to implement.