Tejo.ca Digital Marketing Strategy Development

Tejo, a company specializing in innovative solutions, seeks to enhance its online presence and engagement through a comprehensive digital marketing strategy for its website, tejo.ca. The goal of this project is to develop a strategic plan that leverages digital marketing channels to increase brand awareness, drive website traffic, and ultimately boost sales. The project will involve analyzing current market trends, identifying target audiences, and evaluating competitors' strategies. Learners will apply their classroom knowledge of digital marketing principles, including SEO, social media marketing, and content creation, to craft a tailored strategy for Tejo. The project will focus on creating a cohesive plan that aligns with Tejo's brand identity and business objectives, ensuring a measurable impact on their online performance.

Spa Industry Expert Insights Content Creation

The spa industry is continuously evolving, with new trends, techniques, and products emerging regularly. Tejo aims to create engaging and informative content that highlights these developments by leveraging the insights of industry experts. The goal of this project is to produce a series of articles or video interviews that capture expert opinions and insights on current and future trends in the spa industry. This project will allow learners to apply their communication, research, and content creation skills by conducting interviews with selected spa industry professionals. The project will also involve synthesizing the information gathered into coherent and compelling content pieces that can be used for educational or marketing purposes. By completing this project, learners will gain valuable experience in content creation and industry research, enhancing their understanding of the spa sector.

Spa Owner PR Campaign for Skin Diagnostic System

Tejo, a company specializing in innovative skin diagnostic systems, seeks to enhance its market presence among spa owners. The goal is to create a compelling public relations campaign that effectively communicates the benefits of Tejo's skin diagnostic system to spa owners, highlighting its potential to enhance client satisfaction and increase spa revenue. The project aims to bridge the gap between advanced skin diagnostic technology and spa services, ensuring that spa owners understand the value proposition. The campaign should focus on the unique selling points of the system, such as its accuracy, ease of use, and ability to provide personalized skincare recommendations. By targeting spa owners, Tejo hopes to establish itself as a leader in the skincare technology market. - Analyze the current market trends and needs of spa owners. - Develop key messaging that resonates with spa owners. - Identify appropriate channels for campaign dissemination. - Create a timeline for campaign rollout.

Digital Content Creation

We would like students to help us with creating content that is aligned with our vision, mission, and sector. We will ensure the student has a clear understanding of what these elements are for our organization. Tejo is a B2B Saas tool for cosmetic companies located in the heart of down town Toronto. Due to the pandemic we transitioned to be entirely remote. We are looking for students who are fascinated with the cosmetics industry and excited to create content centred around advancements in this space. To accomplish this, we expect the student(s) will: Research new trends, technologies, brands, and marketing techniques Research key words Write articles Identify media outlets that are most beneficial to share our story interview brand owners and industry experts Ultimately, you will be working on content creation for our organization, this will be posted to our blog and other social media channels. we may also adapt popular pieces into video, social media, and other collateral that we can use as go-to marketing tools. If you like the sound of our culture, and are ready to tackle this challenge with us, then we'd love to hear from you. A student or team with excellent writing and video skills would be the ideal candidate for this project.