Product Launch Strategy /Content writing

Closed
Robert Arthurs International
North Vancouver, British Columbia, Canada
Rob Arthurs
Vice President
(1)
3
Project
Academic experience
100 hours per learner
Learner
Anywhere
Intermediate level

Project scope

Categories
Communications Market research Project management Product or service launch
Skills
target market quality control press releases marketing writing mentorship zoom (video conferencing tool)
Details

As part of the product launch, we need students to help us build a marketing and product launch strategy, as well as content writing to grow and engage our target market. We’d like to know how we can maximize different channels and what will work best for us.

The main questions we’d like students to help us answer are the following:

  • How should we promote our company?
  • What channels should we utilize?
  • What budget is appropriate for advertising?
  • What messaging should we use?
  • What should our content say and how should be rewritten?

More Info:

Salubritas Health Group Inc ( Cutting Edge Health Products all plant-based from ancient formulas (Ayurvedic Medicine) and proven by modern-day science). Salubritas Health Products uses rigorously tested products that meet or exceed our strict standards. Our manufacturers and us work together to ensure total quality and transparency in certification, quality control, and source requirements

Deliverables

We will look at all aspects of the student's backgrounds to assist in driving their careers and experience ... but the nice to have would be...Revise and add to existing content, drive social media, press releases, etc

What else can you expect from Salubritas,

  • We are a woman CEO run (a new immigrant from China) and all 3 partners are serial entrepreneurs in this company and own many other businesses (Rob VP currently owns 5 businesses) you will get extensive Canadian experience.
  • You will also get mentorship to guide you and weekly or bi-monthly meetings on Zoom or in-person if possible.
  • At the end of the course or the end of the project, you will receive a recommendation letter for your Canadian experience and the work that you did for our company on our corporate letterhead complete with our contact information for further references.

  • Consideration as potential employee/associate as our company grows.
  • Partnership opportunity with the right individual(s).

Mentorship

Rob Arthurs is a certified Business / Performance Coach (1999) coaching and training business globally. He also assisted the BC government in setting up the BC mentorship program and the Vancouver Board of Trade with the Leaders of Tomorrow program.

Rob is a graduate of Leadership Vancouver and has been involved in mentorship programs for 30 years.

Just some further information. We need to clear upfront …This is NOT paid intern position …..but you will get a chance to use your skills and meet or exceed your course requirements.

About the company

Company
North Vancouver, British Columbia, Canada
2 - 10 employees
Business & management, Education, Human resources & recruitment, Media & production, Public relations & communications

Salubritas Health Products uses rigorously tested products that meet or exceed our strict standards. Our manufacturers and us work together to ensure total quality and transparency in certification, quality control, and source requirements.

We use peer-reviewed, science plant based products with clinical data to support our claims and product benefits, so you know you can always rely on Salubritas.