Nelion Strategy was started in response to the inequitable impact that Covid is having on marginalized communities in Canada. We are working with grassroots community organizations in Toronto to use behavioral insights to increase vaccine confidence and uptake in marginalized communities. For this project we will exploring use of whatsapp and whatsapp business to increase COVID vaccine confidence in the East African communities living in Toronto. We are excited to have received grant funding from the Public Health Agency of Canada to do this important work.

In collaboration with key contacts at our organization, students will design and carry out the following activities

• Develop and execute social listening and monitoring activities. This will include development of a regular report that can be shared with community partners and stakeholders. Create an assessment tool to help guide our social listening and information gathering activities.
• Develop and roll out whatsapp content strategy. This will include identifying our target audience within East African communities including demographics and content preference.
• Develop metric monitoring plan for ongoing program improvement and evaluation. It will be essential to identify what is working and what is not. Identification of analytics that will act as an early identifier for the need to pivot.