Digital Multi Influencer Campaign

Closed
CLEARLIFE
Toronto, Ontario, Canada
Charlotte Carson
Marketing Director & Founder
(8)
3
Project
Academic experience
80 hours per learner
Learner
Anywhere
Intermediate level

Project scope

Categories
Videography Communications Digital marketing Creative writing Social media marketing
Skills
ethical standards and conduct target market influencer marketing web traffic brand awareness business metrics performance metric epic emr branding sales
Details

We would like students to help us with creating an influencer content campaign that will run over a 3 month period that is aligned with our vision, mission, and sector. We will ensure the student has a clear understanding of what these elements are for our organization.

Our Organic Skincare

CLEARlife is a Canadian, female-founded, natural, sustainable and ethically made skincare line geared for epic love of self, others, and the planet.

Our Values

It’s about the work required, and beauty to behold, to connect with and express that which is more fundamental and meaningful. But most of all, it’s about finding ways to be in service to a better world. We strive for YBM (yield beyond money).

Ultimately, you will be working on creating a strategy and execution to launch and pitch to micro influencers in the wellness and sustainable area for our organization.

If you like the sound of our culture, and are ready to tackle this challenge with us, then we'd love to hear from you.

Deliverables

To accomplish:

Research & Create a List of Influencers To Target That Best Suit our Brand Vision & Demographic

Establish Clear Goals and Performance Metrics for Our Campaign

Determine Target Market for Campaign

Determine the Type and Number of Influencers We Want to Work With

Clarify Our Influencer’s Focus, Style and Reputation

Research Your Influencer’s Following and Analytics

Ask for Samples of Previous Collaborations

Give the Influencer a Brief That Outlines the Expected Deliverables

Set Realistic Goals For The Campaign

Track Influencer Marketing Campaign Results

Goal should be a well-paced, long-term endeavor, one that we build on over time. Conversions might not come right away, so we are working for brand awareness to increase website traffic, leads and sales.

Mentorship

Students will work closely with the primary project manager who is supervising and available for questions. This will also include progress meetings where adjustments to the students' tasks and duties can be made if necessary. You will be supported by our founder to help with direction or any questions or direction you may need at any time.

About the company

Company
Toronto, Ontario, Canada
2 - 10 employees
Consumer goods & services, Marketing & advertising, Cosmetics & beauty

Our Organic Skincare
CLEARlife is a Canadian, female-founded, natural, sustainable and ethically made skincare line geared for epic love of self, others, and the planet.

Our Mission
Our mission is to improve and nurture others’ lives, spirits and the planet by being good stewards of the earth, our communities, and self.
Our Values
It’s about the work required, and beauty to behold, to connect with and express that which is more fundamental and meaningful. But most of all, it’s about finding ways to be in service to a better world. We strive for YBM (yield beyond money).