Social Media Campaign and Brand Awareness
Project scope
Categories
Communications Sales strategy Marketing strategySkills
digital marketing google adwords social media marketing strategy communicationThe goal of our project is:
Despite being one of the largest pizza delivery box providers in North America - supplying our boxes to many global pizza chains - our company lacks brand awareness amongst more regional/smaller independent pizza chains. We are looking to increase our online presence on our social media channels through the completion of a new campaign as well as updated messaging and content creation. Our goal for the project is to market our company to the thousands of pizza stores in USA and Canada.
The scope of our project will focus on:
- Creating a communication calendar for our social media accounts (Facebook + Twitter). The outreach campaign will focus on planning and developing relevant posts.
- Creating online communication and posts on our blog
- Assessing what our competitors are doing in the social media space
- Developing a marketing strategy to increase our online presence
About the company
Since 1978 Covertex has been an importer of insulated pizza delivery bags. Our customers, 90% of which are in the USA, are primarily local and national pizza chains. We are not well known by smaller pizza chains or independent pizza chains.