- Bio
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I have been self employed for 30+ years. During that time I have owned two manufacturing/importing business. My hobbies include hockey, curling and going to the cottage.
- Companies
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- Categories
- Marketing strategy
Achievements
Latest feedback
Recent projects
Thermal Insulated Pizza Delivery Bag
Hi Covertex is the leading supplier of thermal insulated pizza delivery bags in Canada and USA. Our patented bags use multiple layers of various types of insulation to keep pizza hot and crisp. Our bags are the best available....but there is always room for improvement. Pizza delivery was very popular prior to Covid 19 and post Covid 19 pizza delivery is increasingly more relevant. Would you like to partner with us in uncovering the next best insulated pizza bag? Project Scope The purpose of this project is to design a thermal insulated pizza bag using materials that will keep pizza hot and dry for 20-30 minutes. Greg Klein
Social Media Campaign and Brand Awareness
The goal of our project is : Despite being one of the largest pizza delivery box providers in North America - supplying our boxes to many global pizza chains - our company lacks brand awareness amongst more regional/smaller independent pizza chains. We are looking to increase our online presence on our social media channels through the completion of a new campaign as well as updated messaging and content creation. Our goal for the project is to market our company to the thousands of pizza stores in USA and Canada. The scope of our project will focus on: Creating a communication calendar for our social media accounts (Facebook + Twitter). The outreach campaign will focus on planning and developing relevant posts. Creating online communication and posts on our blog Assessing what our competitors are doing in the social media space Developing a marketing strategy to increase our online presence
Social Media Campaign and Brand Awareness
The goal of our project is : Despite being one of the largest pizza delivery box providers in North America - supplying our boxes to many global pizza chains - our company lacks brand awareness amongst more regional/smaller independent pizza chains. We are looking to increase our online presence on our social media channels through the completion of a new campaign as well as updated messaging and content creation. Our goal for the project is to market our company to the thousands of pizza stores in USA and Canada. The scope of our project will focus on: Creating a communication calendar for our social media accounts (Facebook + Twitter). The outreach campaign will focus on planning and developing relevant posts. Creating online communication and posts on our blog Assessing what our competitors are doing in the social media space Developing a marketing strategy to increase our online presence
Social Media / Marketing
Our customers include global and national pizza chains. Our problem is we are not well known by regional pizza chains or smaller independent pizza chains. We would like the students to focus on (A) assessing what our competitors are doing in the social media space (B) developing a social media strategy and (C) developing a marketing strategy to increase our online presence. Our goal for the project is to market our company to the thousands of pizza stores in USA and Canada.