Digital Marketing Strategy - Facebook
Project scope
Categories
Communications Sales strategy Marketing strategy MediaSkills
target market social media digital marketingLevel Up -
We want a team of 3 students for 240 hours, to help us develop a digital marketing strategy to grow and engage our target market.
We want to create a plan, and calendar for a year, for at least one of our social media platforms, Facebook.
We’d like to know how we can maximize different channels and what will work best for us.
The main questions we’d like students to help us answer are the following:
- Plan a year long calendar of events, and special days to connect with on FB.
- How can we use the FB groups to build community in our organization?
- What budget is appropriate for advertising?
- What kinds of posts can we create from our existing website content to promote our speakers?
At IISB, we provide dedicated educational support staff. Our staff are experienced educators and have a passion for helping students find their gifts and develop their skills. We want to help you - help us. Your energy and enthusiasm, combined with our experience and business model will create beneficial experiences for all of us. Mentorship is provided by a professional video producer and editor.
About the company
The International Indigenous Speakers Bureau-IISB is an Indigenously owned organization working to create opportunities for Indigenous and non-Indigenous communities to connect and build bridges, by providing respectful access to Indigenous Speakers from around the world. IISB works to open doors for Indigenous Speakers and Knowledge-keepers to share their wisdom, perspectives, solutions, and world views to communities around the globe. At IISB, we believe education and understanding are key to creating better pathways for our future generations. Utilizing virtual technology the IISB team brings Indigenous knowledge and perspectives into all spaces.