Market Validation Study

Closed
Alex Kostenko
Director of Strategy & Innovation
(13)
3
Project
Academic experience
100 hours of work total
Learner
Anywhere
Intermediate level

Project scope

Categories
Marketing strategy
Skills
marketing marketing strategies target market market research
Details

We are looking to gain a better understanding of out target market to ensure we are positioning ourselves in the right segment, offering effective benefits, and creating the best marketing messages. 


To accomplish this, you could focus on providing:

  • A complete analysis of our current offerings, our target market, and the positioning of our brand.
  • Conducting empirical interviews and/or questionnaires for feedback on our brand, product, service, etc.
  • Executing further market research to develop a comprehensive report of our target market.


We will provide you with access to organizational assets that support the project, including personnel, marketing strategies, marketing and sales collateral, etc.

We hope to gain a comprehensive understanding of our target market and how we can better satisfy their needs. We would like recommendations on how to improve our positioning, brand, and products to better suit the market. 


Deliverables
No deliverables exist for this project.

About the company

Company
51 - 200 employees
Unknown industries

Sunshine Coast Credit Union is a full-service financial institution committed to improving the financial well-being of our members and the Sunshine Coast community. Neighbours helping neighbours is how we began and today that value remains strong in both the services and products we offer and through direct involvement in our community. Sunshine Coast Credit Union -- building our Coast community for over 75 years.