Market Validation Study
Project scope
Categories
Marketing strategySkills
marketing marketing strategies target market market researchWe are looking to gain a better understanding of out target market to ensure we are positioning ourselves in the right segment, offering effective benefits, and creating the best marketing messages.
To accomplish this, you could focus on providing:
- A complete analysis of our current offerings, our target market, and the positioning of our brand.
- Conducting empirical interviews and/or questionnaires for feedback on our brand, product, service, etc.
- Executing further market research to develop a comprehensive report of our target market.
We will provide you with access to organizational assets that support the project, including personnel, marketing strategies, marketing and sales collateral, etc.
We hope to gain a comprehensive understanding of our target market and how we can better satisfy their needs. We would like recommendations on how to improve our positioning, brand, and products to better suit the market.
About the company
Sunshine Coast Credit Union is a full-service financial institution committed to improving the financial well-being of our members and the Sunshine Coast community. Neighbours helping neighbours is how we began and today that value remains strong in both the services and products we offer and through direct involvement in our community. Sunshine Coast Credit Union -- building our Coast community for over 75 years.