The main goal for the project is to create and implement a social awareness campaign for Emochat, focusing on the importance of mental health, positive communication, and building meaningful connections through the app. The campaign should aim to educate and engage users on the benefits of using Emochat as a secure platform for connecting with loved ones, friends, and colleagues, while also promoting mental well-being and healthy communication habits.

This will involve several different steps for the learners, including:

- Researching and understanding the target audience of Emochat, including their demographics, interests, and communication preferences.

- Developing a comprehensive social media and content strategy to promote the social awareness campaign.

- Creating engaging and informative content, such as blog posts, infographics, videos, and user testimonials, to be shared across various online platforms.

- Collaborating with mental health professionals and influencers to create impactful and relatable messaging for the campaign.

- Implementing and monitoring the campaign's performance, including tracking user engagement, feedback, and sentiment towards the social awareness initiative.

By the end of the project, learners should complete the following tasks:

- A detailed research report on the target audience of Emochat and their communication preferences.

- A comprehensive social media and content strategy outlining the campaign's objectives, key messaging, and distribution plan.

- Engaging and informative content pieces tailored for different online platforms, along with a content calendar for distribution.

- Collaborative partnerships with mental health professionals and influencers, along with a plan for leveraging their expertise and reach.

- A performance report analyzing the campaign's impact, user engagement, and feedback, with recommendations for future initiatives.

Final deliverables:

- A complete social awareness campaign package, including all developed content, strategy documents, and performance reports.

- A presentation summarizing the project's findings, strategies, and outcomes, along with actionable recommendations for Emochat's social awareness efforts.

Access to all resources to the company social accounts would be provided and direct support with the marketing team would also be provided.