Number of individual students required: Up to 5 students

Our team is looking for a social media marketing wizard who can help us drive more traffic and improve our SEO positioning. The primary project requirements include:

1. Keyword analysis to determine relevant search terms to our organization
2. A strategy document to outline:

• Search Engine Optimisation (SEO) requirements to ensure our organization appears on the first page of Google for relevant keywords
• Social media requirements to increase the number of followers/likes and share

1. Content Calendar Execution: Timely deployment of all our social media content to drive maximum traffic to our site
2. Creating engaging content for prominent media websites
3. Working with tools and programs such as Google analytics

We’re excited to work with students who can help us not only brainstorm, but also execute a strategy to achieve acquisition for our first 100 customers by June 2021.

This is a great project for students to prove their digital marketing expertise to future employers, as the impact of their work on this project can be easily measured and communicated.

I have over 20 years of management expertise and have an MBA from MIT.