Village Impact is a non-traditional charity fuelled by entrepreneurs who want to make a difference. Our major donors and core audience are leaders in the digital marketing and online business space, including Dean Graziosi, Russell Brunson, and Amy Porterfield, among other.

We’ve recently completed a rebranding exercise, refining our core messaging and positioning to ensure clarity, consistency, and stronger alignment with our audience. Now, we need a targeted marketing strategy that takes this messaging and strategically implements it across key marketing channels to increase brand awareness, engagement, and donor acquisition among entrepreneurs and digital marketers.

This project provides marketing students the opportunity to apply real-world marketing skills by developing a focused, research-driven marketing strategy that ensures our new brand messaging is effectively leveraged to grow our reach and engagement.

To ensure depth over breadth, students will focus on:

1. Marketing Strategy Implementation – Developing a strategic roadmap for deploying our new brand messaging through the most effective marketing channels and outreach tactics to engage digital entrepreneurs.
2. Content Marketing & Digital Engagement Execution Plan – Crafting a tactical content marketing plan for one key platform (LinkedIn or Instagram) that brings our rebranded messaging to life and drives engagement and donor action.

This project provides hands-on experience in market research, strategic marketing, content strategy, and digital engagement—all within a real-world nonprofit setting with measurable impact.

Key Objectives

✅ Develop a strategic marketing roadmap that ensures our new brand messaging is effectively deployed across key marketing channels.

✅ Conduct audience research to refine targeting strategies for entrepreneurs and digital business owners.

✅ Optimize marketing channels to ensure brand messaging is consistently and effectively implemented to engage and convert the right audience.

✅ Create a tactical content strategy for one key platform (LinkedIn or Instagram) that leverages our rebranded messaging for engagement and donor growth.

Project Scope & Deliverables

1. Marketing Strategy Implementation Plan

✔ Conduct a marketing audit to assess current use of brand messaging and identify areas for stronger alignment.

✔ Perform market and audience research to refine targeting approaches for entrepreneurs.

✔ Identify the most effective marketing channels (email, partnerships, social media, paid ads, etc.) to deploy the new messaging and drive donor engagement.

✔ Develop a marketing roadmap that outlines where and how our messaging should be implemented for maximum visibility and impact.

✔ Ensure messaging is cohesive, clear, and fully integrated across platforms.

2. Content Marketing & Digital Engagement Execution Plan (Students Choose LinkedIn or Instagram Based on Research Findings)

✔ Conduct a platform-specific analysis to assess current content effectiveness and audience behavior.

✔ Develop a 30-day tactical content strategy that brings our rebranded messaging to life through compelling storytelling, engagement hooks, and conversion-driven content.

✔ Provide a content framework, including storytelling angles, key messaging points, and sample content that reflects our new brand positioning.

✔ Identify ways to optimize engagement, such as interactive content, influencer collaborations, and hashtag strategies.

3. Final Written Report & Presentation

✔ Deliver a comprehensive marketing strategy implementation report with research findings, clear recommendations, and an actionable roadmap.

✔ Present findings and recommendations to the Village Impact team.

Why This Project?

This project isn’t about redefining our brand—it’s about deploying our rebranded messaging strategically and effectively to position Village Impact as the entrepreneur’s charity of choice.

By working on marketing strategy implementation and content execution, students gain:

🎯 Hands-on experience in digital marketing, strategic planning, and audience engagement.

🎯 Insights into nonprofit marketing for digital entrepreneurs.

🎯 A real-world opportunity to refine marketing approaches for a growing organization.

🎯 Portfolio-worthy experience in executing brand strategy and content marketing.

This is an opportunity to apply classroom knowledge to a live nonprofit challenge, helping Village Impact take its new branding and strategically implement it to grow audience reach and engagement.

🔹 Let’s bring our mission and brand to life and make Village Impact the go-to charity for entrepreneurs! 🔹