Positioning Village Impact as the Entrepreneur’s Charity of Choice: A Targeted Marketing & Digital Growth Strategy

Village Impact is a non-traditional charity fuelled by entrepreneurs who want to make a difference. Our major donors and core audience are leaders in the digital marketing and online business space , including Dean Graziosi, Russell Brunson, and Amy Porterfield, among other. We’ve recently completed a rebranding exercise , refining our core messaging and positioning to ensure clarity, consistency, and stronger alignment with our audience. Now, we need a targeted marketing strategy that takes this messaging and strategically implements it across key marketing channels to increase brand awareness, engagement, and donor acquisition among entrepreneurs and digital marketers . This project provides marketing students the opportunity to apply real-world marketing skills by developing a focused, research-driven marketing strategy that ensures our new brand messaging is effectively leveraged to grow our reach and engagement . To ensure depth over breadth , students will focus on: Marketing Strategy Implementation – Developing a strategic roadmap for deploying our new brand messaging through the most effective marketing channels and outreach tactics to engage digital entrepreneurs. Content Marketing & Digital Engagement Execution Plan – Crafting a tactical content marketing plan for one key platform (LinkedIn or Instagram) that brings our rebranded messaging to life and drives engagement and donor action. This project provides hands-on experience in market research, strategic marketing, content strategy, and digital engagement —all within a real-world nonprofit setting with measurable impact . Key Objectives ✅ Develop a strategic marketing roadmap that ensures our new brand messaging is effectively deployed across key marketing channels. ✅ Conduct audience research to refine targeting strategies for entrepreneurs and digital business owners . ✅ Optimize marketing channels to ensure brand messaging is consistently and effectively implemented to engage and convert the right audience. ✅ Create a tactical content strategy for one key platform (LinkedIn or Instagram) that leverages our rebranded messaging for engagement and donor growth.

Grant Research and Submission Support for Village Impact

Village Impact is looking for motivated and detail-oriented students to support our funding research and grant submission efforts. As an organization dedicated to providing education in underserved communities in Kenya, we rely on funding from grants, foundations, and corporate partnerships to drive our mission forward. In this project, students will update and expand our list of potential funders, researching viable grant opportunities that align with our mission. With guidance and oversight from our Chief Happiness Officer, students will also assist in preparing and submitting funding applications. This is an excellent opportunity to gain real-world experience in grant research, nonprofit funding strategies, and persuasive writing, all while contributing to a high-impact international organization.

Village Impact Social Media and PR Strategy Development

The primary goal of this project is to increase Village Impact's visibility, engage with a wider audience, and enhance brand recognition through strategic public relations (including podcasts, media placements, and content creation) and social media growth strategies (focusing on Instagram and Facebook). The students will create and implement a comprehensive growth plan for these channels, ensuring measurable results in audience reach, engagement, and donations for Village Impact’s educational initiatives in Kenya.