The goal of this project will to be conduct market research for Pathoscan. In particular, the learner will be responsible for researching the market potential of our product: the Pathobox. How this is done will be up to the learner. However, it will likely involve doing a survey of producers, researching disease yield losses, and researching how our product can mitigate those losses.

1. The learner will have to create a market size calculation for the Pathobox. How the learner does this is up to them. However, it must meet these requirements:

A) It is supported by data collected by the learner and involves minimal assumptions, with the assumptions also being supported by data.

B) It covers the diseases we currently cover as well as provides inspiration for what diseases we cover next.

C) It should include both quantitative and qualitative data.

This will take the entirety of the 60 hours.

The learner will have access to the Pathoscan customer database and team for help with technical questions. The Pathoscan team will provide all relevant product information. However, the Pathoscan team is not highly versed in business strategy. As such, this opportunity is ideal for a learner looking for a more independent learning opportunity.