Social Media Strategy and Overhaul
Project scope
Categories
Communications Sales strategy Marketing strategySkills
social media marketing social media analytics business strategy marketing strategyWhat do we want to do in partnership with you?
We want to create a strategy in all of our social media channels (Facebook, Instagram, LinkedIn) to promote and market Bad Dad Tea. We currently use our Instagram and Facebook but would like a more active presence to drive higher reach and engagement on both platforms. We also want to include a separate strategy to engage users through our LinkedIn.
What students will be focusing on:
- Understanding our brand and mission.
- Conducting an audit of our current marketing presence and assess the effectiveness of our messaging strategy
- Defining the theme(s) and message(s) to be communicated and the most effective execution strategy.
- Developing strategies for improving our brand presence by recommending programs, tools, methods of engagement, social channels, or communication pieces.
- Developing strategies for increasing engagement on our various public accounts, blogs, or other marketing assets.
- Identifying best practices reaching the target audience.
- Create a tool for auditing and tracking our social media strategy performance
What we hope to get at the end:
We would like a strategic plan on how to actively drive growth through our social media platform.
About the company
We are a start-up in our first 18 months of trading. We love to provide high-quality organic tea with joy and a sense of fun. Our mission is that βitβs all good!β, which means that everything is good β from the quality of the tea, our environmental footprint, social impact and how you feel from the moment you pick up our packet.How do we do this? We provide high quality, organic, naturally low caffeine English Breakfast and Early Grey pure Ceylon tea which has been grown on a fair trade plantation. Our packaging is as environmentally responsible as possible (at this time). Every sachet of tea is individually wrapped in a sealed envelope with a witty and original cartoon, based on a tea pun. They are designed to make you smile!