Justice Chatbot Inc. aims to enhance its digital presence and engage a broader audience through strategic digital marketing and compelling content. The project involves accelerating our comprehensive digital marketing strategy tailored to the legal tech industry. Students will write blogs in either English or French and create content in Justice Chatbot Inc.'s branding image and objectives. The project will also include the creation of case studies that highlight the successful implementation and impact of Justice Chatbot Inc.'s products. By applying classroom knowledge in digital marketing and content writing, students will gain practical experience in crafting strategies that drive engagement and growth.

Project scope:

• Create content for social media based on the them and Go-to market strategy.

• KPIs will include blogs published and case studies published.

The project deliverables will include the following :

• Write & SEO‑optimize 1,000‑word blogs (in both EN/FR).

• Outline weekly blog tied to funnel theme.

• Write 600‑word case study hat highlight the successful implementation and impact of Justice Chatbot Inc.'s products.

• Conduct 30‑min interview (via Zoom) and include transcription of such meetings to identify early buyers for case study (we currently already have one).