What do we want to do in partnership with you?

We want to learn more about our customer base. Who is our ideal customer? What are they buying, and where are they buying it? What else are they doing? Where and how do they spend their time? What are successful outreach strategies that we can communicate to our 'identified target audience'?

How can we best implement a loyalty program to encourage brand loyalty?

Students are encouraged but not limited to looking within North America and European markets.

The project will include students working on the following:

We would like this to be partnered with some primary data collection; surveys and research into our present and future consumer to gather insights into buying behaviours and expansion expectations. These should supplement the market recommendations.

Students can focus on either or both these sections:

• Executing market research to develop a comprehensive report of target markets.
• PESTEL External analysis of new market entry: focusing on location, industry type, and business size
• Insights and Recommendation

What we hope to get from students at the end:

• A marketing strategy proposal on how to target and connect with our customer base